vendredi 21 mars 2014

"There’s barely a strand of the modern media that the Kardashian Wests haven’t been able to master, and for good reason: Kanye is an amazing performer and cultural provocateur, while Kim, through her strength of character, has created a place for herself in the glare of the world’s spotlight, and it takes real guts to do that.” - Anna Wintour

To each day his story, today it's Kim Kardashian and Kanye West being on the cover of Vogue.

We all know that a Vogue cover is something that Kim has been wanting and trying to get for a long time now and as she tweeted her dream became true. 
If you're on Twitter you also know that this was today's hot topic. Some people are baffled, some hate it, some like it, some want to frame it but everyone is talking about it. (let's say 80% of Twitter)

The position that I saw the most on my timeline is the "what did you do Anna Wintour, now sextape stars are on your cover don't you know that you run Vogue and that you just ruined it?" one.

My personal position is "nice play". This cover is as much a win for Vogue as it is for KimYe.

Let's start by the obvious party, Kim & Yeezus, they wanted their cover, they got it and people are talking about it/them and they are proving they deserve the title of #WorldsMostTalkedAboutCouple.
Kanye West said it himself in an interview on Power 106 "Me and Kim are in the exploitation business. We get paid to exploit ourselves. I'm [going to] give my daughter the opportunity to choose when she wants to be exploited." Us, talking about him is a win for them. Whether you like this cover or not, if you're expressing your opinion you are helping their brand. The more awareness there is around their brand, the more opportunities they have, the money they make and they win.

Kim and Kanye are brands and, whether or not we like it, they drive traffic. A contouring tutorial will get more views if it says "How to contour like Kim Kardashian", even the act of contouring became a thing because Kim K. is doing it.

Which brings us to the second party: Vogue, and why this choice is not necessarily a loss.
Let me repeat, Kim and Kanye West drive traffic. As Kanye said it they get paid to exploit themselves and they do it well which is why Kim was able to become famous of off a sextape and a body.
Vogue might lose sales because people don't like their mindset/them but more people are going to buy the magazine because Kim and Kanye are on the cover. Yes, the Kardashians are a bad cover choice according to the numbers but Anna Wintour is willing to take the risk plus she added Kanye as an insurance.
But the magazine might also be able to avoid suffering from this choice because this is the Spring issue of Vogue. Actually, there's two things here: first, this is Vogue, #1 Fashion Magazine in the world. The article link might be from 2011 but I'm pretty sure this is still today's reality (print audience: 12.3 millions) since 2013 was Vogue's most profitable year ever.
Second thing: this is the Spring issue. In my mind, if I had a limited budget and was able to afford magazines every now & then, "now & then" would be Autumn & Spring. Because it marks the beginning of new seasons & these are the best issues. 
This, in my opinion, is why Anna Wintour gave Kimmie her cover for this month. April is not a problem month and even is she loses with this choice, she's not really losing because she's still getting the Spring issues buyers + the fans of KimYe. 
Also, could you imagine having a fly buzz next to your ear for 3 years? At some point, you're going to have to find a way to make it stop and, for me, Anna Wintour got tired of hearing about it and just did it to get it over with.

Love it or hate it, this cover is a win on both side.
The only situation where I can see this playing badly is if people decide to boycott the upcoming issues of Vogue because of it but this brings us to a few lines above: this is Vogue. 
Plus, they can put a Beyoncé on the cover and win people's heart back. 


sidebar: there's a hashtag and the word "selfie" on the cover, maybe we can accept that a woman got famous off of a sextape.

I only write when I see or experience things that inspire me to do so.